Staedtler were looking for video content as part of a marketing campaign they were working on with the amazing guys over at Equinox. We were brought in to develop the idea creatively and do full production for this social short video centred around the legendary Norris pencil!
What we did
We wanted to make sure that the pencil was the focus of attention in this social video, so our creative team came up with this great concept to keep the video visually engaging and fast paced throughout, all whilst keeping the trusty Norris centre stage. We primarily shot with an overhead rig to help emphasise the changing environment for which the pencil is used. Transitioning from the school classroom to a variety of working environments.
Please note: No pencils were seriously harmed in the production of this video.