TV just changed forever…and that’s big news for your business

Something exciting just dropped in the world of advertising… and we think its pretty damn exciting.

ITV, Channel 4, and Sky have announced a game-changing partnership that’s set to make TV advertising way more accessible for businesses of all sizes. They’re building a new self-serve platform that lets you run one campaign across all three broadcasters, on both live TV and streaming, as easily as you’d buy a social ad!

Yep, the doors to premium TV just swung wide open. And that’s huge.

What’s actually happening?

From 2026, businesses will be able to:

• Access ad space across ITV, Channel 4, and Sky

• Run campaigns across both linear TV and on-demand, even as a one off

• Book placements using a simple, digital-style self-serve platform

• Get real performance data and insights, similar to what you get with Google Ads

It’s TV, but smarter, and finally within reach for smaller brands.

Why this is good news for you (and us)

As a video production agency, we like to think we are more than just production. We offer strategy to our clients on how to build and utilise video across their marketing funnel.  This change, breaks down all the barriers to entry for brands who think TV is too expensive.

1. TV level impact without a giant budget

This move opens up the kind of reach and credibility that only national TV used to offer, now available to ambitious brands without massive media spend, or indeed the complexity of traditional media buying.

If you’ve ever thought “TV would be amazing, but it’s not for us”… it’s time to rethink that.

2. One campaign, every screen

Imagine one ad that plays on TV, on-demand, and streaming services, reaching audiences wherever they are, with no need to produce separate versions. That’s where we shine: creating smart, adaptable video that works across formats.

3. Quality still matters

Planning your ad for TV still needs to bear in mind perception on the big screen.  Audiences are still going to expect high-quality produced TV ads on their TV, so a focus on this will be key.  Keep the DIY video for your social channels, but its a chance to go big on something with impact to hit the tele.

This is where high-quality, professionally crafted video becomes not just important, but essential.

How Rockadove can help

We’re not just excited about this. We’re ready.

Here’s how we’re helping clients take advantage of this new landscape:

• 🎥 TV Ready Video Production
  From concept to final cut — we make sure your video looks and feels like it belongs on the big stage.

• 📱 Designed for All Platforms
  One campaign, all screens. We plan content and produce in the right way for each. Understand your audience and where they will be.

• 📊 Insight led optimisation
  With performance analytics baked in, we can adapt your creative for maximum results. Seen on digital, but now can be done for TV.

• 🤝 Creative strategy & support
  Not sure how to approach TV? We’ll guide you through the creative, technical and delivery process, start to finish.

So… what’s next?

This move by ITV, Channel 4, and Sky isn’t just a cool bit of tech, it’s a creative revolution. Premium video is now more accessible, but that doesn’t mean cutting corners. In fact, the brands that invest in quality will be the ones who stand out.

This is a brilliant opportunity to:

• Reach wider, more diverse audiences

• Build serious trust and credibility

• Tell your brand story in a way that truly connects

We’re here to help you do all of that.

Ready to Go Bigger?

TV just got personal. And your brand deserves a place on the biggest stage.

Let’s talk about how Rockadove can help you create powerful, platform ready video that gets seen and remembered.