We worked with Clarks to produce a series of social media videos, that will grab their audiences attention across their social platforms. Understanding how users engage with content on the different social media platforms is vital in making a campaign like this to work.
For many users, they will start watching with no sound, so the visuals need to be eye catching, bold, and colourful. We used quick cuts and visual changes to make this work.
Behind any good social video content, is an ad spend campaign, to ensure the cotent is getting in front of the right audiences. The great thing about social advertising campaigns is that they are incredibly measurable. Making it clear whether the campaign was a succcess or not.