South Wales Fire & Rescue came to us with a recruitment problem. They were struggling to find the right individuals to become on-call firefighters, who are essential staff across South Wales Fire and Rescue services. Analysing market research we came up with 4 personas for the types of individuals who would usually be interested in the challenge of this work. From this we developed a series of short video adverts tapping in to the personas we had discovered. These will now be utilised in targetted online advertising in geographical areas where the fire service know they are struggling to recruit, tapping into hobbies and lifestyles of the 4 personas.
To give you a little insight of what happened over this 4 day shoot, here are some snippets captured behind the scenes of the Rockadove team in action.