Social content

Commissioned by The Royal Mint to produce social content to provoke interest in a new series of Paddington Bear coins they were releasing.  Working alongside the Mint and Paddington Licensors, we had to creat content about Paddington Bear without showing the bear himself!  

Going down the first person perspective as if Paddington was filming his own day out in London, we relied on Paddingtons voice to narrate the videos, official props from the movie and an array of characters to interact with Paddington to bring the concept to life.

There were 2 main films produced, each broken down into 4 short videos used as Instastories in the lead up to the launch, eventually revealing the coin designs.

A campaign should be centered around video,
not just slotting it in as an after thought. 

Lets talk video

Twitter Bird
Here is how to create video content yourself, it's easy really! https://t.co/KJpjEptDdP https://t.co/5Lg2RQYC22 - 17 hours ago