When we were approached by the Wales branch of Adoption UK, they came with ideas of how they wanted to get their message across. Very focused on long form video, interviewing teachers about how they have dealt with children in tricky situations in the past.
However, when we probed further, it transpired that an initial barrier they come across was engaging teachers to watch content in the first place.
What we did
This was where our creative came in to play, and we decided to create an emotive, short advert, that would instantly grab the attention of teachers.
This was then targeted specifically to teachers in Wales through selected social media advertising, which would give them further access to a website where they could find out more information.
The video has continued to prove it’s success, having been used extensively on social media and at events, and has also been nominated for two awards!