We work with Invacare to produce video content to promote their medical products across the EMEA market. They asked us to produce a video that had some character, but would also be a functional explainer video about the product features.
What we did
Marketing of mobility scooters across all brands has always been a little dull, I am sure they wouldn’t mind us saying, so by incorporating some bold and bright colours and some funky music we were off to a good start. We decided to use stop-motion to again add character to the video. This combined with the smooth movement of the scooter functionality gave an interesting look that we felt worked really well.