Produce an infographic style animated video to showcase the statistics comparing two different styles of medical procedure, aimed at high-level medical professionals across the US. As part of this process develop a video-style that is on brand and would reflect us well in the market.
What we did
Our production team spent time reading through to try and understand quite in-depth medical document and procedure, from which we pulled out key messages and statistics before writing a script. We designed some concept frames in line the clients brand and had these approved by the US office ahead of animating. The animation approach we took was to have a 3D environment where the statistics and information could flow, which gives this video a high-level look and feel, appropriate for a multi-billion dollar organisation.