Working with our friends at Golley Slater, we produced the TV commercial for the Working Wales campaign, for Welsh Government and Careers Wales. The concept was developed by the creative team at Golley Slater, going for a point of view (POV) perspective, with social media posts.
We developed the design and style of the social media posts, working out how best these would work throughout the ad and how they would interact with the individual scenes environments. We then took the concept through full production and delivery. Great to see it first aired on ITV during Coronation Street ad break.