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Develop full campaign creative and full production delivery for the next phase of the Healthy Weight, Healthy You public health campaign in Wales.

What we did

Our creative team developed a fun concept utilising lots of camera movement and a small cast full or expressions to bring a delicate subject area to life.  Our aim was to get a response from the TV audience, being relatable, and fun!  There were a lot of key messages that we needed to hit, whilst balancing the reserved approach of a public sector organisation who needed to adhere to governance and be respectful of their broad audience.

We shot this utilising our in-house crew, Lloyd Morgan stepping in as Director, whilst working closely with our in-house Creative, DoP and an external gaffer to bring the vision to life.  Rockadove fully produced the campaign, including TV Commercial, Radio advertising and OOH (Out of Home) design.

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