Mwy Na Geiriau
Brief
As an approved supplier to the Welsh Government on their Film & Animation Framework, we won a bid to deliver a nationwide campaign for ‘Mwy na Geiriau’, or “More than just words”. A Campaign to promote the use of Welsh Language in health and care settings across Wales. This project involved filming fluid bilingual case study films across the country and producing a hero animation to promote the scheme.
What we did
Our bilingual film team worked with Welsh Government to identify suitable contributors for the case study films, including filming in hospitals, clinics and care homes across Wales. We worked in fluid bilingual language, allowing people to speak a little Welsh if they could, but with an emphasis on capturing the content in both languages to meet the Welsh Language standards.
For the hero animation, our creative and MGFX team worked with the client to fully understand the challenges and audience, before developing style frames and storyboard. This went into animation with full post production stages to bring it to life. The animation was launched at The Royal Welsh show and it had fantastic feedback before being rolled out across the health and care settings in Wales.
