When The Royal Mint approached us to produce a TV Commercial and a longer form online animation for an upcoming commemorative coin for The Lunar Year of The Rat, our creative juices started flowing!
We wanted to create a digital 2D animation, but have creative links to a more traditional Chinese ink animation. As a result we filmed our own custom ink bleeds, before converting these into digital masks that we use throughout. We then brought together all 11 animals in the race and rigged each character ready for animation. Let us know what you think!