Brief

Brought in by The Folk Group to bring their creative to life for the “Flood Force” campaign for Admiral Insurance and The National Trust. A presenter led introduction to the experts behind the “Flood Force”, as well as a series of expert tip videos.

What we did

Working with a tight 2 week window to shoot, we took the creative concept, helped provide some structure to the script and mapped out how the hero film could come together. Time was limited with our experts, so a tight schedule was needed on a single day of filming to capture all 5 of them delivering their lines to camera as well as their additional content and photography. Battling with the elements on the day, we managed to capture everything, including making indoor scenes shot when dark, look as bright as a summers day! In post we compiled the edit as planned and worked with the provided graphics, giving them some motion to help bring them to life.

This is a nice concept, presenter led in the vein of familiar day time TV shows, ideal for the brief and concept and