Explainer videos are very popular, but that doesn’t mean they have to be long and boring! GoldCore approached us to create an explainer film that would capture an overview of what their product does. They asked us to develop the best approach to solve their challenge, that was most suitable for their target audience.
What we did
Motion graphics is the best creative approach to explainer videos. Our in-house animation team are all talented 2D animators and love nothing more than bringing nice design together with animation. Working with the clients brand guidelines we developed and designed a comprehensive storyboard for the project, alongside writing the script. Once approved, the project was animated by one of our motion designers. This video was then tweaked so that it worked across multiple Global markets, including US, UK and Europe.
Due to the success of this project, we have helped develop a suite of further content for the client, including social media advertising, to grab attention of their target audience. Take a look at one of the social adverts: