We worked alongside Jam Jar PR on this tender opportunity with Cwm Taf University Health board, focusing on increases nurse recruitment to the health board. Being an issues across the UK, we knew it wasnt necessarily just the hospitals that would entice people here, it needed to encourage nurses to relocate, potentially their families to a whole new location. This is why the campaign focused on why South Wales was a great place to work and live.
We produced a series of case study videos to accompany the main campaign video, seen below. All videos were utilised on the dedicated website, while the main video was advertised on VOD (video on demand) mainly on ITV player.
Based on data after just 2 weeks
Jam Jar PR
Statistics after first 2 weeks:
23,412 video views
51 direct leads
6,292 video views
Unknown views at this stage