Working closely with Newydd from the beginning of the year, we looked at how best they could utilise video content across their various marketing pillars, whilst sticking within a tight marketing budget. A variety of content was produced across the year, with this advert being a key campaign for them.
The success of the video triggered additional advertising spend to help promote the video online and push the content in front of the right audience. By utilising some targetted advertising spend, they were able to see much better and measurable results from the video campaign.
Head of Marketing & Communications, Newydd