Housing Assocations tend to follow a very similar route when it comes to marketing materials, especially when it comes to video. It tends to be a traditional corprorate video, heavy on statistics and facts, which is perfect for stakeholders, but in terms of the general public, this is not engaging!
When Valleys to Coast approached Rockadove wanting to produce a promotional video to help them stand out in the market and engage with the general public across their region, we were excited to get our creative hats on.
From discussions and thorough research we came up with the idea of a fable, telling a mythical story of a traveller. Take a look and let us know what you think: